Press Release Details 5.23

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Associated Banc-Corp Adds Heise as Chief Risk Officer

04/08/2011

GREEN BAY, Wis., April 8, 2011 /PRNewswire/ -- Associated Banc-Corp (NASDAQ: ASBC) announced effective April 1, 2011 the appointment of Arthur G. Heise to the newly established role of Executive Vice President, Chief Risk Officer.  Heise will serve as a member of the company's executive committee.

"As Chief Risk Officer, Art will oversee the company's corporate compliance, loan review, Community Reinvestment Act, and risk and financial crimes functions," said Philip B. Flynn, President and CEO. "Art brings many years of audit and risk management experience to Associated. His new role will better enable us to continue our strategic growth while navigating the increased compliance and risk management demands of the industry."

"Associated is putting in place a robust risk management structure," said Flynn. "We want to be in front of the requirements and the expectations of the industry.  We're looking forward to Art's contributions as a member of our leadership team."

Heise has more than 30 years of leadership experience in audit and risk management roles in the financial services industry. Prior to joining Associated, he served as Director of Enterprise Risk Services and Enterprise Security Services for U.S. Bancorp. He holds a bachelor's degree in accounting from the University of Wisconsin, Milwaukee.  Heise is a licensed Wisconsin Certified Public Accountant, and member of the American Institute of Certified Public Accountants, and the Institute of Internal Auditors.

About Associated Banc-Corp

Associated Banc-Corp (NASDAQ: ASBC) is one of the top 50 financial services holding companies operating in the United States. Associated had total assets of $22 billion at December 31, 2010.  Headquartered in Green Bay, Wis., Associated has approximately 280 banking locations serving more than 150 communities in Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Autumn M. Latimore
Senior Vice President
Public Relations Director
414-278-1860 PHONE
414-380-9082 CELL
autumn.latimore@associatedbank.com

SOURCE Associated Banc-Corp

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