Press Release Details 5.23

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Associated Banc-Corp to Present at the UBS Global Financial Services Conference

05/06/2010

GREEN BAY, Wis.--(BUSINESS WIRE)-- Philip B. Flynn, President and CEO of Associated Banc-Corp (NASDAQ: ASBC) will present at the UBS Global Financial Services Conference at The Waldorf Astoria Hotel in New York City on Wednesday, May 12, 2010 at 10:10 a.m. Eastern Time.

Interested investors may access the live webcast or replay of the presentation on the Investor Relations portion of the company’s website http://www.associatedbank.com/AboutUs. The replay will be available for 30 days following the presentation.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $23 billion. Associated has 290 banking offices serving approximately 160 communities in Wisconsin, Illinois and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at associatedbank.com.

Source: Associated Banc-Corp

Contact:

Associated Banc-Corp

Janet L. Ford, SVP Public Relations Director

414-278-1890

Janet.ford@associatedbank.com

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