TEMPE, AZ -- (MARKET WIRE) -- 10/05/09 --
Limelight Networks, Inc.
(NASDAQ: LLNW) today introduced XD, the next-generation of the company's
global network platform, which adds new patent-pending Adaptive
Intelligence to its massively scaled infrastructure. Also today, in a
separate announcement, the company unveiled LimelightDELIVER XD(TM) and
LimelightCONTROL XD(TM) -- new services that take advantage of Adaptive
Intelligence to provide advanced levels of control, performance, and
insight into real-time delivery conditions.
"Content and applications are moving beyond the PC to smartphones, TVs,
gaming consoles, widgets, and other connected devices. With each device
having its own unique characteristics, the historical industry approach of
selecting the right server is no longer enough to achieve maximum
performance on a consistent basis," said Nathan Raciborski, co-founder and
chief technology officer, Limelight Networks, Inc. "With XD, we are
combining network innovations and advanced software to actively manage each
object delivery in real-time on a per-connection basis, ensuring a
brilliant user experience across a wide variety of devices, even under
extreme and changing network conditions."
XD represents an evolution of the Limelight Networks' operating
environment, the software that for over eight years has powered the
company's content delivery service. XD expands this environment beyond
delivery to include storage, analytics and computing subsystems that will
support future value-added services. The launch of the new platform
represents more than two years of research and development by the company's
engineering team, and thousands of hours of internal and field testing with
customers.
Adaptive Intelligence
At the heart of the XD Platform is Adaptive Intelligence, a new software
layer that harnesses the collective power of the company's globally
distributed computing resources to actively manage the delivery of every
object in real-time. Using data collected about the unique conditions (such
as content type, network connection, and user location) surrounding each
delivery request, Adaptive Intelligence dynamically adjusts settings at the
edge server to streamline and accelerate each specific delivery.
Customers who choose new Limelight delivery services based on the XD
platform will see overall performance improvements in speed, consistency of
delivery, and experience quality. They will also gain unique insights into
real-time Internet conditions which will help them increase conversion
rates, lengthen viewing or gaming times, and provide higher-quality
end-user experiences. Additionally, customers will have the choice to use
these new services for one segment of their content library, and use
standard delivery for another segment.
The patent-pending Adaptive Intelligence layer includes four innovative new
technologies:
-- Protocol Maximization, a patent-pending technique that dynamically
adjusts in real-time the parameters of Internet-standard protocols on a
connection-by-connection basis. These parameters are adjusted by factors
including the location of the user, network conditions (such as congestion)
at that moment, and the characteristics of the content being requested. For
customers, Protocol Maximization enables faster, more consistent delivery
of objects even in the most difficult of network conditions.
-- Globally Distributed User Agents, small programs deployed in nearly
every last mile network that collect real-time data about Internet
conditions. Data collected by over 8 million of these agents worldwide is
then used in Protocol Maximization to dynamically adapt how Limelight
delivers each object. For customers, these User Agents also provide
detailed insight into the end-user experience through the Limelight
Networks user portal.
-- Dynamic Origin, a technique which replicates origin content closer to
the cache inside Limelight Network's private network. This technique
protects a customer's origin against overload while improving
responsiveness when a Limelight delivery center does not have a cached copy
of the file to send to end users.
-- Custom Cache Hierarchies, a technique which expedites the transfer of
content to the edge by providing a uniquely tailored "map" through the in-
network cache hierarchy. Maps are configured based on the location and
diversity of the customer's origin servers, the location and distribution
of the customer's users, and the customer's content demand and library
access patterns.
Adaptive Intelligence software operates entirely within Limelight's
globally distributed platform, and has no publisher, last-mile operator, or
end-user dependencies. New services taking advantage of the Adaptive
Intelligence layer will be denoted by an "XD" suffix, such as in LimelightDELIVER XD, also announced today.
For more information about the XD Platform, visit:
http://www.limelightnetworks.com/platform/.
For a white paper explaining the innovative Adaptive Intelligence approach,
visit: (http://resources.llnw.com/beyond-the-edge/?cid=70180000000KPTOAA4&ldsrc=Public_Relations)
Safe-Harbor Statement
This press release contains forward-looking statements concerning the
company's operations and use of acquired and newly developed technology and
intellectual property. Forward-looking statements are not guarantees and
are subject to a number of risks and uncertainties that could cause actual
results to differ materially including, risks associated with the
integration of acquired business operations and other risks described in
the company's quarter report on Form 10Q and other periodic reports filed
with the Securities and Exchange Commission. The Company assumes no duty or
obligation to update or revise any forward-looking statements for any
reason
About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ: LLNW) is trusted by the world's most
innovative enterprise, entertainment, technology, and software brands to
improve the performance and profitability of web sites and end-user
experiences. Our scalable, on-demand managed infrastructure solutions
provide global reach and consistently high availability, by routing traffic
over a private fiber-optic network rather than through the often-congested,
unpredictable public Internet. For more information, visit our web site
(http://www.limelightnetworks.com), read our blog (http://blog.llnw.com),
or follow @llnw on Twitter.
Copyright © 2009 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners
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