Press Release Details 5.23

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Limelight Networks(R) Introduces New Mobility and Monetization Services


TEMPE, AZ -- (MARKET WIRE) -- 07/27/09 -- Limelight Networks, Inc. (NASDAQ: LLNW) today announced the immediate availability of LimelightREACH(TM) and LimelightADS(TM), two new services that provide turnkey capabilities for customizing and monetizing media delivery in a mobile world. These new solutions are based on technology from Kiptronic, which Limelight Networks acquired in May 2009.

According to Nielsen(1), US consumers are watching more content per month than ever before, and viewing is wide spread across three screens: traditional television, Web browsers, and media-enabled mobile devices. As audiences continue to fragment across devices, publishers need a simple way to deliver content wherever those audiences go. LimelightREACH and LimelightADS solve this problem by using contextual awareness and an intelligent delivery platform to customize media assets on the fly. The technology delivers a high-quality playback experience for consumers and new targeted revenue opportunities for content publishers. This means publishers can create content once, yet distribute and monetize it across many networks and connected devices.

"Consumer viewing habits are evolving rapidly with the expectation that media should be available not just at home, but on the go. As a result, many of our customers are looking at aggressively expanding the reach of their online media in the mobile arena," said Bill Loewenthal, vice president and general manager, mobility and monetization solutions, Limelight Networks. "Our solution is a combination of mobility products and robust, media-grade infrastructure that provides the scale necessary to support ever-growing audiences, and the field-proven success of mobile infrastructure technologies that target and personalize media delivery."

LimelightREACH uses the company's intelligent global computing platform to auto-detect end-user devices and deliver device-optimized media files, with no change in the publishing process, for the best consumer media experience. The solution enables publishers to distribute properly-formatted content to almost any media-enabled mobile handset -- from early video-capable phones to smartphones such as the Apple iPhone(TM) 3GS or Palm Pre(TM) -- using a single, Universal URL. Based on an ever-growing library of device profiles, LimelightREACH delivers the right file over the right protocol and network to the specific device that requested the content. Through an open architecture, LimelightREACH can be paired with Limelight Networks' own media-grade content delivery service, or service from other major CDN providers.

LimelightADS helps publishers move beyond the Web browser to reach audiences in widgets, mobile applications, video games, and more. The service allows publishers to present dynamic pre-, mid-, or post-roll video and audio advertising into media that is delivered to mobile or connected users. LimelightADS works seamlessly with a publisher's existing ad insertion process, integrating directly into leading ad decision engines like DoubleClick DART and Microsoft Atlas, and allowing publishers to maintain any existing management interface for measuring ad success. Publishers can change ads dynamically and even rotate multiple campaigns and advertisers within the same content segment. With LimelightADS, publishers remain in control, managing their ad sales and operations as they always have -- whether they are using their own internal ad sales teams or are working through a trusted partner. Limelight Networks supports Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) mobile video standards.

For more information about LimelightREACH and LimelightADS, visit our new mobile products web page ( To try LimelightREACH on your own mobile device, text 'llnwmobile' to 64636(2). Some features described may be carrier, network, coverage map, or SIM card dependant, or not available in all areas.

Editors Note: There is an image accompanying the text of this announcement. Please visit to view.

(1) Nielsen A2/M2 Three Screen Report, First Quarter 2009

(2) Airtime, data charges, and/or additional charges may apply.

About Limelight Networks, Inc.

Limelight Networks, Inc. (NASDAQ: LLNW) is trusted by the world's most innovative enterprise, entertainment, technology, and software brands to improve the performance and profitability of web sites and end-user experiences. Our scalable, on-demand managed infrastructure solutions provide global reach and consistently high availability, by routing traffic over a private fiber-optic backbone rather than through the often-congested, unpredictable public Internet. For more information, visit our web site (, read our blog (, or follow @llnw on Twitter.

Copyright © 2009 Limelight Networks, Inc. All rights reserved. Limelight Networks, LimelightREACH, and LimelightADS are trademarks of Limelight Networks, Inc. Apple and iPhone are trademarks of Apple. Palm and Pre are trademarks of Palm, Inc. All other product or service names are the property of their respective owners.

Paul Alfieri
Limelight Networks, Inc.
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