Press Release Details 5.23

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CORRECTING and REPLACING Associated Banc-Corp to Present at Sandler O'Neill 2009 East Coast Financial Services Conference on November 12, 2009

11/11/2009

GREEN BAY, Wis.--(BUSINESS WIRE)-- Second graph, first sentence of release dated November 9, 2009, should read: Beideman will present at 9:20 a.m. CT (10:20 a.m. ET) Thursday (sted Beideman will present at 11:20 a.m. CT (10:20 a.m. ET) Thursday).

The corrected release reads:

ASSOCIATED BANC-CORP TO PRESENT AT SANDLER O'NEILL 2009 EAST COAST FINANCIAL SERVICES CONFERENCE ON NOVEMBER 12, 2009

Associated Banc-Corp (NASDAQ: ASBC) Chairman and CEO Paul Beideman will present an update on the company on Thursday, November 12, 2009 at the Sandler O'Neill 2009 East Coast Financial Services Conference in Palm Beach, FL.

Beideman will present at 9:20 a.m. CT (10:20 a.m. ET) Thursday. To access the Webcast, go to www.sandleroneill.com, go to Conferences tab, then select View Webcast under the East Coast Financial Services Conference heading. Slides from the presentation will be available under "Presentations" on the investors relations portion of the company's website www.associatedbank.com following the presentation.

The archived webcast will be available for 30 days after the event, beginning 11/13/2009 on Sandler O'Neill's site.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $23 billion. Associated has approximately 300 banking offices serving an estimated 160 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

    Source: Associated Banc-Corp
Contact: Associated Banc-Corp Janet L. Ford, SVP Public Relations Director Janet.ford@associatedbank.com 414-278-1890
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