GREEN BAY, Wis.--(BUSINESS WIRE)-- Though it's been more than a decade since the Green Bay Packers have been to the Super Bowl, Associated Bank is helping the team rack up another championship in the fight against hunger.

"At no other time in recent history has it been more important to help those in need in our communities," said Paul Beideman, Associated Banc-Corp Chairman and Chief Executive Officer. "Associated Bank has a long history of investing in our communities through charitable contributions and the tremendous time and talents our colleagues donate to nonprofit and civic organizations each year. We are proud to help put food on the tables of thousands in our communities through this partnership with the Packers organization."

During the 2008 football season, the Green Bay Packers, on the strength of their fans, captured their seventh consecutive championship in Campbell's Chunky soup's "Click for Cans" online food drive. With the victory, the Packers earned 17,000 cans of Chunky soup to be distributed around Wisconsin. As the Packers corporate partner, Associated Bank has joined the effort and will donate an additional 11,200 cans to the cause.

"This total donation of more than 28,000 cans of soup to 30 food pantries around the state of Wisconsin is one more example of Associated Bank's commitment to the communities we serve," said Denis Hogan, Associated Bank Northeast Regional President. "And, we want to thank Second Harvest and the participating food pantries around the state for their remarkable work and dedication to providing essential human services to our local communities and families."

Hogan joined Packers defensive backs Will Blackmon and Aaron Rouse along with other community leaders and volunteers to distribute the cans to approximately 60 food pantry representatives at Lambeau Field on Thursday, March 5, 2009.

Associated Banc-Corp has a long history of investing in our communities through charitable contributions, sponsorships, workplace giving and volunteerism. In 2008, the company provided financial support totaling more than $1.5 million to more than 2,000 nonprofit organizations focused on education, community and economic development, social and human services, and arts and culture in our communities.

Associated Banc-Corp (NASDAQ: ASBC), headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $24 billion. Associated has approximately 300 banking offices serving about 180 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

    Source: Associated Banc-Corp

Contact: Associated Banc-Corp Connie Fellman, Public Relations 920-491-7042 Cell: 920-362-8063 Connie.fellman@associatedbank.com