TEMPE, Ariz., June 18 /PRNewswire-FirstCall/ -- Limelight Networks, Inc.
(Nasdaq: LLNW) today announced that Smart AdServer will use the
LimelightDELIVER object delivery service to increase the quality of service
SmartAdServer provides to international clients, manage peaks of online demand,
and decrease the cost of bandwidth.
Smart AdServer is a large European provider of adserving and digital
marketing services to media agencies, ad networks and publishers. Since its
founding in 2001, the company has quickly become a key player in France and is
growing its business rapidly throughout Europe because of the unique and
innovative functions of its solutions. Today the company has over 110 clients
and 1000 Web sites on four continents.
As a company managing the delivery of rich online media content, Smart
AdServer was challenged with dealing with a multitude of local and
international clients with differing content sizes, and locations. Through
LimelightDELIVER, Smart AdServer is now able to control how it publishes and
presents content to customers, assuring that it is delivered to the correct
audience reliably and in the best fidelity possible, whenever and wherever
advertising content needs to be streamed.
In the competitive world of creative advertising, where every passing
second can mean the difference between an effective or failed ad, successful
content delivery is crucial. In order to ensure that customers locally and
internationally receive content at a fast, reliable speed, Smart AdServer
began progressively moving customers over to Limelight Networks on April 21.
With Limelight Networks, Smart AdServer customers will receive faster response
times and improved quality of delivery.
"Smart AdServer's international activity is growing fast, this is why it
was important for us to work with one of the leading providers in enabling
content delivery across the internet. We're pleased to be using
LimelightDELIVER to help our customers better manage their online campaigns,"
said Cyrille Geffray, Managing Director at Smart AdServer. "Equipping our
customers with better management tools means we're able to help our customers
gain a clear competitive advantage."
Limelight DELIVER offers advanced management tools to help with publishing
and presenting content. With its Geo-Compliance option, users can ensure that
content is not accessible outside of a defined geographic area, ideal for
managing media licenses with geographic restrictions. In addition, with FLV
Seek capabilities, downloads can start from any point users choose, so they
enjoy faster access to the content they want.
"We are pleased to be working with Smart AdServer to enhance the
performance of their international adserving and digital media business," says
Chris Townsley, director of strategic sales, Limelight Networks, United
Kingdom. "The targeting and geo-compliance features of our LimelightDELIVER
product are perfectly suited to enable a growing business like Smart AdServer
to provide targeted, international services to their customers."
About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving
technologies for the management of online campaigns for media agencies and
publishers. Created in 2001, the company Smart AdServer has soon become a key
player in France, posting the fastest growth in Europe in terms of customers
compared with its competitors, thanks to the innovative and unique
functionalities offered by its product, and its ease of use. Smart AdServer
has 120 customers for 1200 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom,
Mindshare, Mediacom, Mediaedge:cia, and Magna, as well as a large number of
sites and companies, including PIXmania, Reed Business, Groupe
Express-Expansion, NRJ Global, MSD, Wolters Kluwer, La Vanguardia, Trader.ca,
Vacature, Curse Gaming, and Amiado.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq: LLNW) is a content delivery partner
enabling the next wave of Internet business and entertainment. More than 1300
Internet, entertainment, software, and technology brands trust our robust,
scalable platform to monetize their digital assets by delivering a brilliant
online experience to their global audience. Our architecture bypasses the busy
public Internet using a dedicated optical network that interconnects thousands
of servers and delivers massive files at the speed of light -- directly to the
access networks that consumers use every day. Our proven network and passion
for service provides our customers confidence that every object in their
library will be delivered to every user, every time. For more information,
visit http://www.limelightnetworks.com.
Copyright (C) 2008 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners
SOURCE Limelight Networks, Inc.
Contact: Paul Alfieri of Limelight Networks, Inc., +1-917-297-4241, palfieri@llnw.com; or Annabel Verrier, +33 1 73 79 50 59, averrier@pointvirgule.com; or Marion Lauria, +33 1 73 79 50 67, mlauria@pointvirgule.com, both for SmartAdServer