Press Release Details 5.23

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Limelight Networks Enables Content Producers to Deliver Brilliance with New Solutions Demonstrated at NAB 2008


LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- Limelight Networks, Inc. (Nasdaq: LLNW) is showcasing content delivery solutions at the National Association of Broadcasters Convention (NAB 2008, 14-17 April, Las Vegas Convention Center, Central Hall 2 Stand C2651) that enable content producers to monetize their digital assets by creating high-quality online rich-media experiences. These solutions include Adobe(R) Flash(R) Media Server 3 technologies; the LimelightEXCHANGE Premium customer portal; support for Microsoft Silverlight DRM powered by PlayReady; and a partner ecosystem that extends the functionality of the company's content delivery network (CDN). Additionally, Limelight Networks announced that it has been selected by British Telecom for content delivery services.

"For over seven years, some of the most-respected brands in the content and broadcast industry have trusted Limelight Networks to deliver brilliant experiences for their viewers. At NAB 2008, we're demonstrating our continued commitment to enabling high-performance experiences, and how we're expanding the set of services we offer through the introduction of new technologies and our growing partner ecosystem," said Jeff Lunsford, chief executive officer, Limelight Networks, Inc.

Selected by BT as Content Delivery Partner for Five Download

The company today announced that it has been selected by BT to provide content delivery services for the broadcaster Channel Five, as part of their plans to re-launch its on-demand service, Five Download. The new service will offer high quality catch-up viewing, archived content and the ability to watch some programs seven days before they air on TV. Content will be available through a mixture of on-line ad-funded streams and off-line download models.

"We are pleased to add BT to the list of premier global telecommunications providers that deliver assets using the Limelight Networks CDN, and look forward to enabling high-quality experiences for Five Download viewers," noted Lunsford.

General Availability of Adobe(R) Flash(R) Media Server 3 and Limelight MediaVault

The company announced the immediate general availability of Adobe Flash Media Server 3 live and on-demand technologies. The general availability comes after extensive testing in collaboration with Adobe and several high-traffic customers to ensure reliable delivery of services on the Limelight Networks CDN. Existing customers can easily upgrade to the advanced benefits of Adobe Flash Media Server 3 without needing to change existing configurations.

Adobe Flash Media Server 3 provides dramatically improved performance, more secure streaming, live streaming enhancements, industry-standard H.264 and HE-AAC support, and streaming delivery to mobile phones with Adobe Flash Lite(TM) 3 and Adobe Media Player software.

"Adobe and Limelight Networks have a longstanding relationship and together, using Adobe Flash technologies, have delivered high-quality experiences to consumers around the world," said Bill Rusitzky, director of global media alliances at Adobe. "With the deployment of Adobe Flash Media Server 3 on the Limelight Networks CDN, we're strengthening our relationship and bringing new innovations to our respective customers."

In conjunction with Adobe Flash Media Server 3 availability, the company today announced the availability of Limelight MediaVault for Adobe Flash Media Server 3. Limelight MediaVault protects content from abuse by spiders, bots, and deep linking by enabling customers to generate a unique URL for the location of their content. These URLs can be set to expire after a certain period of time, so that even if another site were to embed the link, it would no longer be functional.

LimelightEXCHANGE - Enhanced Customer Portal for ROI and Reporting

The company today unveiled a first-look at a new premium version of its customer-facing portal, LimelightEXCHANGE (formerly named Limelight User Exchange or "LUX"). The new LimelightEXCHANGE Premium will offer customers enhanced analytical tools through a streamlined user interface. New features include:

     *    Geographic reporting by service, showing rights holders the location
          of end-users.
     *    An increase in the number of files (URLs) tracked to expand the
          insight of object use, availability, and popularity of your content.
     *    Hourly end-point performance measurements, delivered through a
          partnership with Gomez, a leading on-demand infrastructure provider
          for web application experience management solutions, helping
          business ensure quality web experiences for their customers.
     *    Self-ordering, enabling existing customers and resellers to add
          services and configurations without needing to contact technical

Support for Microsoft Silverlight DRM Powered by PlayReady

The company today added to its long-term relationship with Microsoft with the announcement that it will support Microsoft (R) Silverlight DRM powered by PlayReady in the forthcoming Microsoft Silverlight 2 technologies. When launched later this year, producers will be able to securely and profitably deliver assets over the Limelight Networks content delivery network to Silverlight-enabled experiences.

Ecosystem for Extending the Content Delivery Value Chain

The company today demonstrated how its Ecosystem Partners expand the reach of the company's CDN. These ecosystem partners enable content producers to encode, protect, and monetize content, expand their use of live events, and measure return-on-investment. To date, over 35 companies have joined the ecosystem by integrating their innovations with Limelight Networks' open APIs. Partner solutions on display include:

     *    High Definition (HD) Experiences
          o    Swarmcast, the leader in high quality streaming video, will
               showcase Autobahn HD. Autobahn HD integrates into standard
               Flash video players to deliver full-screen, high-quality video
               that sharpens to the best possible experience for each viewer,
               without buffering or stalling. Engaging global audiences for
               both live and on-demand video, Swarmcast is redefining Internet

     *    Live Event Services
          o    iStreamPlanet will showcase the company's solutions for getting
               content from various sources and providers, and seamlessly
               engaging consumers with that content and the content owner's
               brand. The presentation will feature the next generation of
               rich media player built for AT&T playing live and on-demand
               content from the 2008 Masters Tournament.
          o    Kulabyte will showcase its XStream Live Software and Shuttle
               products. As a leading developer of advanced video solutions
               for Live HD and standard-definition (SD) Internet streaming,
               all Kulabyte products incorporate its multi-core TimeSlice(TM)
               technology. With Kulabyte, traditional broadcast video can now
               be encoded and transmitted Live in HD for Internet distribution
               at consumer-level broadband speeds.

     *    Content Monetization
          o    Widevine, the leading provider of multiformat, multiplatform
               content security will demonstrate Cypher for Digital Media.
               With unique post-decryption digital copy protection, Cypher for
               Digital Media secures live streams, file downloads and
               progressive downloads; protects all major media formats; and
               works on Windows, Mac and Linux-based PCs and PC-based
          o    VoloMedia will showcase its advertising, metrics, and reporting
               solutions that help publishers unlock the value of their
               downloadable video and audio assets while enabling advertisers
               to accurately target and reach high-value emerging markets. The
               VoloMedia Campaign Management Portal and Player Plug-ins are
               utilized by some of the largest media companies as invaluable
               components to their measurement and monetization strategies
               reaching online and offline media environments.
          o    Gomez, the leading provider of on-demand web application
               experience management solutions, will showcase Active Network
               XF(TM) for website performance monitoring. Gomez Active Network
               XF(TM) captures and reports real-time website performance
               monitoring data measured from the global Internet backbone. The
               detailed information provided helps information technology
               professionals to effectively operate and maintain fast and
               consistent web application performance for end-users across the
               world. Because Gomez external website performance testing
               originates outside the firewall, it gets producers one stop
               closer to the perspective your customers experience by
               monitoring website performance across the Internet's main

     *    On-Demand Delivery
          o    Brightcove, the leading Internet TV platform used by thousands
               of publishers worldwide to program, distribute and monetize
               video on the Web, will showcase its ease-of-use, quality and

Chief Strategy Officer Recognized as Industry Pioneer and Thought-Leader

The company announced that Michael Gordon, chief strategy officer and co-founder, was honored by Streaming Media Magazine as one of the first annual Streaming Media All-Stars. According to the magazine, the publication selected "the unsung heroes who've worked behind the scenes to move the online video industry forward over the past ten years." Editors picked the 25 people who have had the most significant impact in the field, be it due to technological innovation, business acumen, or a selfless commitment to helping others learn what online video could do for them, long before it had become mainstream. Gordon was selected from more than 130 nominations.

Unveiling New Brand and Website

NAB 2008 marks the official public unveiling of the new Limelight Networks brand identity and company logo, and the relaunch of the company's web site, The new brand identity reflects the maturity of the business and its unique approach to content delivery.

About Limelight Networks, Inc.

Limelight Networks, Inc. (Nasdaq: LLNW) is a content delivery partner enabling the next wave of Internet business and entertainment. More than 1500 Internet, entertainment, software, and technology brands trust our robust, scalable platform to monetize their digital assets by delivering a brilliant online experience to their global audience. Our architecture bypasses the busy public Internet using a dedicated optical network that interconnects thousands of servers and delivers massive files at the speed of light -- directly to the access networks that consumers use every day. Our proven network and passion for service assures our customers that every object in their library will be instantly delivered to every user, every time. For more information, visit

Copyright (C) 2008 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners

SOURCE Limelight Networks, Inc.

Contact: Paul Alfieri of Limelight Networks, Inc., +1-917-297-4241,
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