TEMPE, Ariz., July 9 /PRNewswire-FirstCall/ -- Limelight Networks
(Nasdaq: LLNW), a leading content delivery network (CDN) for digital media,
announced today that GameShadow, one of the rising stars of the PC-gaming
community, has selected Limelight as its exclusive CDN. GameShadow chose
Limelight because of its proven ability to scale to accommodate large global
audiences of gamers and to help build strong brand loyalty by improving its
customer experience when delivering content to its rapidly growing customer
base.
GameShadow fills an increasingly important and desirable niche in PC
gaming, providing a platform for gamers to download patches, demos, trailers
and other content. Since its intelligent client became free to download last
year, GameShadow's popularity has been booming with more than 750,000
registered users and the potential to reach millions worldwide.
The Oxfordshire, U.K.-based company was previously provisioning its own
servers but found the management overhead to be high and the experience for
users far from ideal. Under the new set-up, users are automatically connected
to Limelight Networks' globally-distributed network of thousands of servers,
dramatically improving download times.
"It's about reducing complexity in the way we deliver the files and making
sure we provide a great service level to our customers," said Tony Treadwell,
COO and Founder of GameShadow. "When growing the GameShadow service, it
became clear that we had a reputation to uphold and our original file serving
system was beginning to show strain under the load. We needed a scalable and
high-performing multi-access-point network that would allow all of our
customers worldwide to experience the best possible delivery speeds."
In addition to cutting the management overhead in half, Treadwell said he
believes the Limelight network provides a fully scalable and cost-effective
solution as the company grows to provide updates and patches to millions of PC
gamers. GameShadow can encourage this performance-sensitive group of
consumers to keep using the GameShadow service by providing a fast and
efficient user experience. "Limelight meets our need for a massive online
delivery network that has the capability and the scalability to support our
extremely large continuous and peak download requirements," he said.
"GameShadow provides one of the best gaming experiences for enthusiasts
worldwide," said George Meek, vice president, Europe at Limelight Networks.
"By choosing Limelight, they can now enjoy the benefits of leveraging the most
powerful CDN platform, providing their customers with 24/7 access to the
latest patches and updates for PC games."
About GameShadow
GameShadow is a recommendation service for PC gamers. Its core product
automatically updates all of a user's games and graphics drivers, ensuring
that the gamer always plays the best possible version of their games and they
are getting the very best performance from the game and their hardware.
GameShadow also recommends other content and products that are relevant to
their individual game collections and their gaming interests. GameShadow
currently supports over 1,900 games with content ranging from patches to
demos, movies and mods, as well as paid-for content such as expansion packs,
full games and merchandise. For more information, go to www.gameshadow.com.
About Limelight Networks
Limelight Networks is a high performance content delivery network for
digital media, providing massively scalable, global delivery solutions for
on-demand and live Internet distribution of video, music, games and social
media. Limelight Networks' infrastructure is optimized for the large object
sizes, large content libraries, and large audiences associated with compelling
rich media content. Limelight is the content delivery network of choice for
more than 700 of the world's top media companies, including Akimbo, Amazon
Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks,
LLC, Facebook, FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace, NC
Interactive, Valve Software, Radio Free Virgin and Xbox Live. For more
information, visit www.llnw.com.
SOURCE Limelight Networks
Contact: US - Kristen Leon, +1-415-547-7027, kristenl@waggeneredstrom.com, or UK - Kirsten Potter, +44 (0) 20 7632 3839, kpotter@waggeneredstrom.com, both of Waggener Edstrom Worldwide for Limelight Networks; or Nicholas Lovell of GameShadow, +020 7170 4087, nicholas@gameshadow.com