Press Release Details 5.23

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CORRECTING and REPLACING Associated Banc-Corp Board Sets 25-Cent Dividend

01/27/2005

GREEN BAY, Wis.--(BUSINESS WIRE)--Jan. 27, 2005--In BW5852 issued Jan. 26, 2005: First graph, first sentence of release (dated Jan. 26, 2005) should read: The Board of Directors of Associated Banc-Corp (NASDAQ:ASBC) today declared a regular 25-cent cash dividend, payable Feb. 15 to shareholders of record Feb. 7 (sted to shareholders of record Feb. 1).

    The corrected release reads:

    ASSOCIATED BANC-CORP BOARD SETS 25-CENT DIVIDEND

The Board of Directors of Associated Banc-Corp (NASDAQ:ASBC) today declared a regular 25-cent cash dividend, payable Feb. 15 to shareholders of record Feb. 7. It is the company's 140th consecutive cash dividend, and represents an increase of 10.3 percent over the year-earlier dividend.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $20.5 billion. Associated has more than 300 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Joe Selner (Investors), 920-491-7120
             or
             Jon Drayna (Media), 920-491-7006

    SOURCE: Associated Banc-Corp
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