GREEN BAY, Wis.--(BUSINESS WIRE)--Nov. 5, 2004--Associated Banc-Corp (NASDAQ:ASBC) President and CEO Paul Beideman will present an update on the company at an investors' conference sponsored by the investment firm Sandler O'Neill & Partners on Nov. 11. The presentation is available to the public in real time through webcast and telephone dial-in.

Beideman's remarks are scheduled for noon CST (1 p.m. EST) on the 11th, in Session 3. The Webcast features real-time audio, video, and accompanying PowerPoint slides. Go to www.AssociatedBank.com/AboutAssociated/InvestorRelations/ any time before the presentation and follow the indicated links to pre-register.

An archived version of the presentation will be available starting Nov. 12 and for 30 days following the event.

To hear the presentation by telephone, simply call 706-645-9215 at the time of the presentation. Reference the "Sandler O'Neill Conference" and indicate Session 3.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of approximately $20 billion. Associated has more than 300 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota, including 93 branches of its newly-acquired First Federal Capital Bank. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Joe Selner (Investors), 920-491-7120
             or
             Jon Drayna (Media), 920-491-7006

    SOURCE: Associated Banc-Corp