Press Release Details 5.23

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Associated Banc-Corp CEO's Investor Presentation To Be Webcast, Available by Phone

11/05/2003

GREEN BAY, Wis.--(BUSINESS WIRE)--Nov. 5, 2003--Associated Banc-Corp (NASDAQ:ASBC) President and CEO Paul Beideman will present an update on the company at an investors' conference sponsored by the investment firm Sandler O'Neill & Partners on Nov. 13. The presentation is available to the public in real time through webcast and telephone dial-in.

Beideman's remarks are scheduled for 9:55 a.m. CST on the 13th, in Session 2. The Webcast features real-time audio, video, and accompanying PowerPoint slides. Go to www.AssociatedBank.com/AboutAssociated/InvestorRelations/ any time before the presentation and follow the indicated links to pre-register.

An archived version of the presentation will be available starting Nov. 14 and for 30 days following the event.

To hear the presentation by telephone, simply call 800-239-8730 at the time of the presentation. Reference the "Sandler O'Neill Conference" and indicate Session 2.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.1 billion. Associated has more than 200 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Investors:
             Joe Selner, 920-491-7120
             or
             Associated Banc-Corp
             Media:
             Jon Drayna, 920-491-7006

    SOURCE: Associated Banc-Corp
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