Press Release Details

Jon Peddie Research Report: Who Are the Creators and the Tools They Use?


A complex market spanning from TV to print to audio, games, and cinema

The Digital Content Creation (DCC) market has evolved beyond almost everyone's imagination. Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators. AI has crept into all aspects of the industry, frightening some, delighting and enabling others. Supply is rapidly catching up to demand thanks to AI. Jon Peddie Research has produced an in-depth report on the DCC market.

The creator population has expanded to include influencers who create how-to or what’s new videos and podcasts.

Between 3.2 million and 37.8 million global influencers are currently on Instagram, TikTok, and YouTube. This group includes people with at least 1000 users.

The DCC software tools market is estimated to be worth $17 billion in 2026, with video production accounting for 44%.

Over 100 companies are actively selling tools for content creation.

The market study has three main sections: Markets, Service and Tool Providers, and Technology Trends. The Markets section examines the primary drivers of the M&E industry. We have found that various forms of entertainment are creating an unprecedented demand for digital content.

This Digital Content Creation report has been developed for:

  • Vice Presidents of marketing who need help understanding the market and their position in it
  • Financial investors who want to know about the significant segments of the market and the leading companies within those segments
  • Entrepreneurs, developers, etc., who want insights about the people they’re building stuff for

In all cases, readers of this market study want to understand how big the market is, how it will grow, what trends drive growth, etc.

Pricing, special offer, and availability

JPR’s Digital Content Creation Report is available for download and sells for $8,000.

Click here to purchase the DCC report now.

Special offer: Subscribe to TechWatch today! TechWatch subscribers can purchase the DCC market study at the discounted rate of $6,999.

TechWatch is the front line of JPR's information-gathering service. It comprises current stories of interest to the graphics industry, spanning the core areas of graphics hardware and software, workstations, gaming, and design. A subscription to TechWatch also includes four hours of consulting time, which can be used over the course of the subscription.

Contact Robert Dow at JPR ( for a free sample of TechWatch.

For more information, call (415) 435-9368 or visit the Jon Peddie Research website at

About Jon Peddie Research

Jon Peddie Research has been active in the graphics and multimedia fields for more than 30 years. JPR is a technically oriented multimedia and graphics research and consulting firm based in Tiburon, California. JPR provides consulting, research, and other specialized services to technology companies in various fields, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on PC graphics controllers’ market activity for notebook and desktop computing.

JPR’s Market Watch is a trademark of Jon Peddie Research. All other trade names and trademarks referenced are the property of their respective owners.

Company Contacts:

Jon Peddie, Jon Peddie Research

(415) 435-9368

Robert Dow, Jon Peddie Research

(415) 407-0757

Media Contact:

Carol Warren, Antarra Communications

(714) 890-4500

Source: Jon Peddie Research