Press Release Details

William Mills Agency Issues Bankers as Buyers Report Which Explores Technology Decisions and Forces Impacting Innovation in 2018


–Research and perspective provided by 45 sources in free report for the financial industry–

ATLANTA--(BUSINESS WIRE)-- William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, released its 15th annual financial services industry report, Bankers As Buyers 2018 today. Key areas of focus include:1) the impending war for talent; 2) shift to back-office or banker technologies; 3) gap in resources between large and small financial institutions; and 4) how service professionals could be the big winner this year.

Please download the full report

The report includes industry research about what technology, solutions and services U.S. bankers will likely purchase this year. Leading industry analysts, consultants, bankers and financial technology professionals also share commentary and their insights on trends for 2018. Sample findings include:

  • James Van Dyke, CEO of Futurion, says that large Customer Experience (CX) projects take 21.5 months to complete;
  • Ron Shevlin, director of research at Cornerstone Advisors, says that artificial intelligence (AI) and machine learning are becoming integral elements of bank analytics to combat fraud, evaluate risk and to enhance the customer service experience;
  • Tommy Marshall, head of fintech for North America for Accenture, says outcomes derived from efforts as a result of the PSD2 (Payments Services Directive II) in Europe will gain traction in the U.S.; and
  • According to NTT DATA Services, mobile payments represent only 8% of total payments because of concerns about fraud and complex processes for mobile payments programs.

The report’s table of contents

I. Introduction
II. Analytics
III. Mobile Developments
IV. Application Program Interfaces (APIs)
V. Channel Integration
VI. Talent Wars
A. Staff
B. Directors
VII. Payments
A. Mobile Payments
B. Faster Payments
VIII. Fraud Prevention
IX. Compliance
X. Branch Technologies
XI. Community Banks
XII. Lending/Risk Technologies
XIII. Future Innovations
A. DevOps
B. Artificial Intelligence (AI)
C. Interactive Assistants
XIV. Contributed Articles

About William Mills Agency

Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit

William Mills Agency
Scott Mills, 678-781-7201

Source: William Mills Agency