Press Release Details

Strong momentum of Brookfield Corridor Development boosted by Associated Bank's plans for new branch


BROOKFIELD, Wis., July 26, 2016 /PRNewswire/ -- Associated Bank today announced plans for construction of a new full-service branch bank at 17500 W. Bluemound Road in Brookfield.

The new branch will be part of The Corridor, a prominent 66-acre, mixed-use project being developed by Irgens. Construction of the new branch is expected to begin in the spring of 2017 with opening anticipated in late summer of 2017.

"We are pleased to be a part of this exciting new project which we believe will enhance the banking experience for our area retail and commercial customers," said John Halechko, Associated's Director of Branch Banking. "This high-profile, burgeoning location also allows us to spotlight our new branch design and our fully integrated digital services."

"Together with our new branch on North Grandview Boulevard in Waukesha, this project underscores our commitment to the development and vitality of Waukesha County," Halechko said.

"We are delighted to include Associated as a key partner in this premier development," said Tom DeMuth, Vice President of Irgens. "Not only is Associated the largest bank operating in the state with headquarters here, but it has demonstrated a robust commitment to this part of Wisconsin through exciting new branch and community-building projects." 

The Corridor will include 140,000 square feet of retail space, as well as medical office space, restaurant and extensive commercial office space, along with a hotel. A 50,000-square-foot Dick's Sporting Goods will open later this summer. Additionally, the first Wisconsin location of the legendary Portillo's restaurant chain opened earlier this month. Associated's new branch will be located across the entrance road from Portillo's.

Designs for Associated's new branch feature its unique branded architecture, full service lobby with traditional teller stations, drive thru lanes and an updated 24-hour ATM machine with deposit capability. In addition, staff is equipped with technology to help customers learn the additional conveniences available through Associated's online banking channels.

Associated's announcement follows its February 2016 decision to exit its Brookfield Mall location at 1 N. Moorland Road and to seek a new Brookfield-area branch location. The company expects to vacate the Moorland Road branch by early fall.

Effective with that closing, Associated's 19601 W. Bluemound Road branch in Brookfield will offer extended hours to accommodate customers while the new branch is under construction. Banking services will be available there seven days a week with extended hours on Saturday. Customers can also obtain banking services at nearby Associated Bank branches in New Berlin and Wauwatosa.

Associated operates approximately 40 branch banks in the greater Milwaukee area.

Associated Banc-Corp (NYSE: ASB) has total assets of over $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at

Contact: Cliff Bowers
Senior Vice President | Public Relations Director


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SOURCE Associated Bank