For the First Time, Mobile Wins as Dominant Devices for Online Access
and Performance Expectations Increase
TEMPE, Ariz.--(BUSINESS WIRE)--
With an election around the corner, there has been a rise in time spent
online reading the news by consumers in the U.S., according to results
of the third annual “State of the User Experience” research report
released by Limelight
Networks, Inc., (Nasdaq:LLNW), a global leader in digital content
delivery.
The report revealed a significant shift in both the time consumers spend
online and the activities they engaged in over the course of the last
year. The number of consumers who ranked reading the news as their top
online activity increased nearly 10 percent in 2016, replacing social
media, which is now number two, potentially reflecting interest in the
current political environment. The number of consumers who spend 15
hours or more a week online fell drastically from 46 percent to 28
percent, and those online five to seven hours a week nearly doubled to
30 percent from 17 percent.
For the first time since this survey began in 2014, smartphones were the
device of choice for majority of those surveyed (42 percent), increasing
from 24 percent in 2015, and exceeding laptops (24 percent) and desktops
(19 percent) for online content consumption. There is an increasingly
high value placed on the quality of experience and equally fast
performance on a mobile device as on a computer - 38 percent in 2015
compared to 50 percent last year. In fact, less than half of respondents
(44 percent) would wait longer than 5 seconds for a website to load,
down from 51 percent in 2015.
“Consumers’ time is valuable, and regardless of how they’re accessing
the internet, they expect the highest quality of experience (QoE),” said
Nigel Burmeister, Limelight VP of Global Marketing. “Ensuring a website
performs to consumers’ standards is invaluable to protect a brand’s
reputation and bottom line. In today’s competitive landscape, brands
can’t afford to ignore the importance of QoE.”
Additional insights from the 2016 “State of User Experience” Report
include:
- Performance impacts e-commerce sales: More than one third (38
percent) of consumers would abandon a poorly-performing website and
buy a product from a competitor, up from 28 percent in 2015. When
shopping, 61 percent are searching for coupons and discounts, followed
closely by researching product information.
- Consumers want less personalization amid security concerns: The
desire for websites to offer personalized content has significantly
dropped from 43 percent in 2015 to 31 percent in 2016. This may be
tied to growing concern about privacy.
- Millennials are bucking the trend: Today, Baby Boomers spend
the most time online, with 31 percent reporting more than 15 hours per
week on the internet, as compared to 27 percent of Millennials and 24
percent of Gen Xers. Millennials tend to be the most patient and
forgiving of a poor quality experience as nearly half are willing to
wait more than five seconds for a website to load before leaving and
15 percent are more likely to give a website another chance when it
performs poorly.
The “2016 State of the User Experience” report is based on a survey of
1,664 consumers chosen at random in the U.S., aged 18 and over, who
spend more than five hours per week online outside of work. Download the
complete report here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage online audiences
by enabling them to securely manage and globally deliver digital
content, on any device. The company’s award winning Limelight
Orchestrate™ platform includes an integrated suite of content delivery
technology and services that helps organizations secure digital content,
deliver exceptional multi-screen experiences, improve brand awareness,
drive revenue, and enhance customer relationships — all while reducing
costs. For more information, please visit www.limelight.com,
read our blog,
follow us on Twitter , Facebook and LinkedIn and
be sure to visit Limelight
Connect.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027005398/en/
fama PR on behalf of Limelight Networks
Paulina Bucko, 617-986-5021
limelight@famapr.com
or
Investor
Inquiries
ir@limelight.com
Source: Limelight Networks Inc.