Leader in Content Delivery Networking (CDN) Announces New Digital
Content Delivery Solution for Game Developers and Publishers, Ensuring
Reliable Global Game Delivery to any Device
TEMPE, Ariz.--(BUSINESS WIRE)--
Limelight
Networks, Inc.(“Limelight”) (Nasdaq:LLNW), a global leader
in digital content delivery, today announced the Limelight
Orchestrate™ (“Orchestrate”) Solution for Gaming. This cloud-based
solution offers an integrated approach supporting the development,
promotion, distribution, play, and update of games for a global audience.
The game industry continues to grow at a meteoric rate and is estimated
to reach $102.9 Billion in 2017.* As the industry and the games
themselves mature and increase in complexity, new challenges arise among
game developers and publishers, including how to securely develop,
promote, and deliver games globally.
Nintendo
of Europe has taken on the herculean task of integrating numerous
regional websites in eight languages. Its legacy production environment
and content management system imposed major challenges, causing web
pages to load slowly and prohibiting them from having complete control
over their own content.
“We use our websites to promote our games to millions of consumers
across 22 countries around the globe, including the UK, South Africa,
Portugal, and Russia,” said Enis Sari, manager online service team,
European Online and CRM, Nintendo Europe. “We needed a powerful platform
to deliver a superior web video streaming experience with which to
promote our brands. Limelight’s solution has improved our viewers'
experience with flawless, scalable HD video delivery across all of our
sites."
The Orchestrate Solution for Gaming addresses the delivery and
distribution issues inherent in publishing and developing games. The
Solution allows publishers to reach global audiences quickly, reliably,
and without game day – or play – disruption. It also easily enables the
management of large game files, updates, and downloadable content (DLC),
user-generated content (UGC), and multi-device video delivery.
“The majority of console and PC games are now digitally distributed.
Game releases have become major international events with millions of
players worldwide,” said Kirby Wadsworth, CMO, Limelight Networks.
“Games themselves are now deeply sophisticated, with elaborate HD
graphics and special effects dramatically increasing file sizes and
bandwidth requirements. UGC brings an entirely new layer of complexity.”
The Orchestrate Solution for Gaming enables game developers and
publishers to:
- Distribute game files quickly and efficiently – Limelight’s
Content Delivery Network (CDN) enables game developers and publishers
to distribute alpha, beta, and launch day games to any platform
anywhere in the world.
- Update and maintain games – The Solution integrates with both
industry standard download managers (DLMs) and proprietary DLMs to
make game updates easy and minimize game play interruption.
- Manage game files and UGC – Limelight’s cloud infrastructure
allows digital content and game files to be shared easily across
multiple regions. Its comprehensive cache management tools provide
developers with total version control of their content so that game
updates are released when and where they are needed.
- Broadcast quality live and streaming video – Publishers can
feature their HD game videos without compromise using the Orchestrate
Video platform. They can manage, upload, and distribute videos and
broadcast live streaming e-sport events easily to any platform, on any
device, anywhere in the world.
- Complete support for game-day and DLC launches – Limelight
employs content delivery engineers who have thousands of hours of
experience delivering the Internet’s biggest online events for the
largest global brands. The company’s world-class network operations
center provides 24/7/365 support to ensure that every launch event is
delivered flawlessly.
“The unfortunate fact is,” Wadsworth continued, “that the public
Internet is simply too slow and unpredictable to support the volume and
intricacies of this kind of traffic. Limelight’s experience in gaming,
our integrated high performance cloud storage, and the massive scale and
performance of our private digital content delivery network, set us
apart as a strategic partner for game developers.”
For more information on the Orchestrate Solution for Gaming please click here.
About Limelight
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage digital audiences
by enabling them to manage and deliver digital content on any device,
anywhere in the world. The company’s award winning Limelight
Orchestrate™ platform includes an integrated suite of content delivery
technology and services that helps organizations deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue, and
enhance customer relationships — all while reducing costs. For more
information, please visit www.limelight.com,
read our blog,
and be sure to follow us on Twitter® at www.twitter.com/llnw.
*(Source: Global
Games Market Will Reach $102.9 Billion in 2017)
For press inquiries contact:
famaPR on behalf of Limelight
Networks
Deena Kimball, 617-986-5018
limelight@famapr.com
or
Limelight
Networks
Stacey Hurwitz, 602-850-5384
SHurwitz@llnw.com
Source: Limelight Networks, Inc.