LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- Limelight Networks, Inc.
(Nasdaq: LLNW) is showcasing content delivery solutions at the National
Association of Broadcasters Convention (NAB 2008, 14-17 April, Las Vegas
Convention Center, Central Hall 2 Stand C2651) that enable content producers
to monetize their digital assets by creating high-quality online rich-media
experiences. These solutions include Adobe(R) Flash(R) Media Server 3
technologies; the LimelightEXCHANGE Premium customer portal; support for
Microsoft Silverlight DRM powered by PlayReady; and a partner ecosystem that
extends the functionality of the company's content delivery network (CDN).
Additionally, Limelight Networks announced that it has been selected by
British Telecom for content delivery services.
"For over seven years, some of the most-respected brands in the content
and broadcast industry have trusted Limelight Networks to deliver brilliant
experiences for their viewers. At NAB 2008, we're demonstrating our continued
commitment to enabling high-performance experiences, and how we're expanding
the set of services we offer through the introduction of new technologies and
our growing partner ecosystem," said Jeff Lunsford, chief executive officer,
Limelight Networks, Inc.
Selected by BT as Content Delivery Partner for Five Download
The company today announced that it has been selected by BT to provide
content delivery services for the broadcaster Channel Five, as part of their
plans to re-launch its on-demand service, Five Download. The new service will
offer high quality catch-up viewing, archived content and the ability to watch
some programs seven days before they air on TV. Content will be available
through a mixture of on-line ad-funded streams and off-line download models.
"We are pleased to add BT to the list of premier global telecommunications
providers that deliver assets using the Limelight Networks CDN, and look
forward to enabling high-quality experiences for Five Download viewers," noted
Lunsford.
General Availability of Adobe(R) Flash(R) Media Server 3 and Limelight
MediaVault
The company announced the immediate general availability of Adobe Flash
Media Server 3 live and on-demand technologies. The general availability comes
after extensive testing in collaboration with Adobe and several high-traffic
customers to ensure reliable delivery of services on the Limelight Networks
CDN. Existing customers can easily upgrade to the advanced benefits of Adobe
Flash Media Server 3 without needing to change existing configurations.
Adobe Flash Media Server 3 provides dramatically improved performance,
more secure streaming, live streaming enhancements, industry-standard H.264
and HE-AAC support, and streaming delivery to mobile phones with Adobe Flash
Lite(TM) 3 and Adobe Media Player software.
"Adobe and Limelight Networks have a longstanding relationship and
together, using Adobe Flash technologies, have delivered high-quality
experiences to consumers around the world," said Bill Rusitzky, director of
global media alliances at Adobe. "With the deployment of Adobe Flash Media
Server 3 on the Limelight Networks CDN, we're strengthening our relationship
and bringing new innovations to our respective customers."
In conjunction with Adobe Flash Media Server 3 availability, the company
today announced the availability of Limelight MediaVault for Adobe Flash Media
Server 3. Limelight MediaVault protects content from abuse by spiders, bots,
and deep linking by enabling customers to generate a unique URL for the
location of their content. These URLs can be set to expire after a certain
period of time, so that even if another site were to embed the link, it would
no longer be functional.
LimelightEXCHANGE - Enhanced Customer Portal for ROI and Reporting
The company today unveiled a first-look at a new premium version of its
customer-facing portal, LimelightEXCHANGE (formerly named Limelight User
Exchange or "LUX"). The new LimelightEXCHANGE Premium will offer customers
enhanced analytical tools through a streamlined user interface. New features
include:
* Geographic reporting by service, showing rights holders the location
of end-users.
* An increase in the number of files (URLs) tracked to expand the
insight of object use, availability, and popularity of your content.
* Hourly end-point performance measurements, delivered through a
partnership with Gomez, a leading on-demand infrastructure provider
for web application experience management solutions, helping
business ensure quality web experiences for their customers.
* Self-ordering, enabling existing customers and resellers to add
services and configurations without needing to contact technical
support.
Support for Microsoft Silverlight DRM Powered by PlayReady
The company today added to its long-term relationship with Microsoft with
the announcement that it will support Microsoft (R) Silverlight DRM powered by
PlayReady in the forthcoming Microsoft Silverlight 2 technologies. When
launched later this year, producers will be able to securely and profitably
deliver assets over the Limelight Networks content delivery network to
Silverlight-enabled experiences.
Ecosystem for Extending the Content Delivery Value Chain
The company today demonstrated how its Ecosystem Partners expand the reach
of the company's CDN. These ecosystem partners enable content producers to
encode, protect, and monetize content, expand their use of live events, and
measure return-on-investment. To date, over 35 companies have joined the
ecosystem by integrating their innovations with Limelight Networks' open APIs.
Partner solutions on display include:
* High Definition (HD) Experiences
o Swarmcast, the leader in high quality streaming video, will
showcase Autobahn HD. Autobahn HD integrates into standard
Flash video players to deliver full-screen, high-quality video
that sharpens to the best possible experience for each viewer,
without buffering or stalling. Engaging global audiences for
both live and on-demand video, Swarmcast is redefining Internet
video.
* Live Event Services
o iStreamPlanet will showcase the company's solutions for getting
content from various sources and providers, and seamlessly
engaging consumers with that content and the content owner's
brand. The presentation will feature the next generation of
rich media player built for AT&T playing live and on-demand
content from the 2008 Masters Tournament.
o Kulabyte will showcase its XStream Live Software and Shuttle
products. As a leading developer of advanced video solutions
for Live HD and standard-definition (SD) Internet streaming,
all Kulabyte products incorporate its multi-core TimeSlice(TM)
technology. With Kulabyte, traditional broadcast video can now
be encoded and transmitted Live in HD for Internet distribution
at consumer-level broadband speeds.
* Content Monetization
o Widevine, the leading provider of multiformat, multiplatform
content security will demonstrate Cypher for Digital Media.
With unique post-decryption digital copy protection, Cypher for
Digital Media secures live streams, file downloads and
progressive downloads; protects all major media formats; and
works on Windows, Mac and Linux-based PCs and PC-based
platforms.
o VoloMedia will showcase its advertising, metrics, and reporting
solutions that help publishers unlock the value of their
downloadable video and audio assets while enabling advertisers
to accurately target and reach high-value emerging markets. The
VoloMedia Campaign Management Portal and Player Plug-ins are
utilized by some of the largest media companies as invaluable
components to their measurement and monetization strategies
reaching online and offline media environments.
o Gomez, the leading provider of on-demand web application
experience management solutions, will showcase Active Network
XF(TM) for website performance monitoring. Gomez Active Network
XF(TM) captures and reports real-time website performance
monitoring data measured from the global Internet backbone. The
detailed information provided helps information technology
professionals to effectively operate and maintain fast and
consistent web application performance for end-users across the
world. Because Gomez external website performance testing
originates outside the firewall, it gets producers one stop
closer to the perspective your customers experience by
monitoring website performance across the Internet's main
highways.
* On-Demand Delivery
o Brightcove, the leading Internet TV platform used by thousands
of publishers worldwide to program, distribute and monetize
video on the Web, will showcase its ease-of-use, quality and
extensibility.
Chief Strategy Officer Recognized as Industry Pioneer and Thought-Leader
The company announced that Michael Gordon, chief strategy officer and
co-founder, was honored by Streaming Media Magazine as one of the first annual
Streaming Media All-Stars. According to the magazine, the publication selected
"the unsung heroes who've worked behind the scenes to move the online video
industry forward over the past ten years." Editors picked the 25 people who
have had the most significant impact in the field, be it due to technological
innovation, business acumen, or a selfless commitment to helping others learn
what online video could do for them, long before it had become mainstream.
Gordon was selected from more than 130 nominations.
Unveiling New Brand and Website
NAB 2008 marks the official public unveiling of the new Limelight Networks
brand identity and company logo, and the relaunch of the company's web site,
http://www.limelightnetworks.com. The new brand identity reflects the maturity
of the business and its unique approach to content delivery.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq: LLNW) is a content delivery partner
enabling the next wave of Internet business and entertainment. More than 1500
Internet, entertainment, software, and technology brands trust our robust,
scalable platform to monetize their digital assets by delivering a brilliant
online experience to their global audience. Our architecture bypasses the busy
public Internet using a dedicated optical network that interconnects thousands
of servers and delivers massive files at the speed of light -- directly to the
access networks that consumers use every day. Our proven network and passion
for service assures our customers that every object in their library will be
instantly delivered to every user, every time. For more information, visit
http://www.limelightnetworks.com.
Copyright (C) 2008 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners
SOURCE Limelight Networks, Inc.
Contact: Paul Alfieri of Limelight Networks, Inc., +1-917-297-4241, palfieri@llnw.com