TEMPE, Ariz., Aug. 20 /PRNewswire-FirstCall/ -- Limelight Networks
(Nasdaq: LLNW), a leading content delivery network (CDN) for digital media,
announced today that Music Plus Television Network, Inc. (MusicPlusTV.com) has
completed its second year broadcasting live, original music videos and
television content around the world over the Internet, powered by Limelight's
high-performance CDN.
MusicPlusTV.com has grown rapidly into one of the world's top Internet
destinations for music, currently drawing more than five million unique users
and generating more than 150 million impressions per month. MusicPlusTV.com
features both original programming developed in its Los Angeles, Calif.
studios, as well as an extensive digital library of streaming on-demand
programs and user-generated content. Using Limelight's CDN services,
MusicPlusTV.com can manage the full availability of its increasing digital
media library and reliably broadcast high-quality programming to its
ever-growing global audience without service disruptions or video quality
issues.
"Limelight Networks makes it possible for us to stream our video content
rapidly and with high quality to audiences worldwide by delivering an
efficient and robust delivery infrastructure that can handle our massive
traffic volumes," said Marc A. Cubas, chairman and chief executive officer of
Music Plus Television Network, Inc. "We're not just using Limelight's network
to deliver on-demand programming. Limelight is actually pushing our live
entertainment content globally -- something we have found that no other CDN
can provide with the same consistently high delivery standard as their
on-demand service."
While a number of CDN alternatives were explored by Music Plus Television
Network, Limelight's network was chosen not only for its performance and
comprehensive solution, but also for its accurate reporting capabilities.
With programs running half an hour to an hour in length, Cubas says
Limelight's reporting has shown that visitors to MusicPlusTV.com are staying
on the site and watching complete programs -- returning two to three times a
day. This data highlighting audience behavior patterns has a direct result on
the company's bottom line, helping it to attract online advertisers that are
necessary to support the community.
"By leveraging Limelight's CDN service, MusicPlusTV.com can touch a global
audience with a fantastic user experience," said David Hatfield, senior vice
president of worldwide sales and marketing, Limelight Networks. "The site
also has to appeal to advertisers that will ultimately help MusicPlusTV.com
achieve its current and future business goals. Through the combination of our
own reporting capabilities and a host of best-of-breed partnerships, we can
deliver cutting edge solutions for MusicPlusTV.com as they embark into the
future of online broadcasting and social networking."
About Music Plus Television Network, Inc
MusicPlusTV.com capitalizes on the power of the Internet to deliver
original, entertaining video content while intimately connecting artists and
entertainers to a global audience. MusicPlusTV's Web portal features a live
video stream broadcasting 24 hours a day, a complete on-demand library of
video content, and an interactive social network that appeals to viewers and
artists alike. Visit http://www.musicplustv.com for more information.
About Limelight Networks, Inc.
Limelight Networks is a high-performance content delivery network for
digital media, providing massively scalable, global delivery solutions for on-
demand and live Internet distribution of video, music, games and social media.
Limelight Networks' infrastructure is optimized for the large object sizes,
large content libraries, and large audiences associated with compelling rich
media content. Limelight is the content delivery network of choice for more
than 850 of the world's top media companies, including Akimbo, Amazon
Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks,
LLC, Facebook, FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace, NC
Interactive, Valve Software, Radio Free Virgin and Xbox Live. For more
information, visit http://www.llnw.com.
SOURCE Limelight Networks
Contact: Kristen Leon of Waggener Edstrom Worldwide, +1-415-547-7027, kristenl@waggeneredstrom.com, for Limelight Networks; or Bryan Kim, Director of Public Relations of Music Plus Television Network Inc., +1-650-799-6277, bryan@musicplustv.com