GREEN BAY, Wis.--(BUSINESS WIRE)--Feb. 23, 2004--Associated Banc-Corp (Nasdaq: ASBC) President and CEO Paul Beideman will present an update on the company's progress and prospects as part of the Super-Community Bank Conference in Chicago tomorrow, Feb. 24.

His remarks will be webcast live, and will be archived following the event. Beideman's remarks are scheduled for 2 p.m. CST. He will be presenting in the mid-cap bank track. Interested parties can access the webcast through the Associated Banc-Corp web site, at http://www.associatedbank.com/AboutAssociated/InvestorRelations/.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.2 billion, serving Wisconsin, Illinois, and Minnesota through more than 200 banking offices. Associated offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Joe Selner (Investors), 920-491-7120
             or
             Jon Drayna (Media), 920-491-7006

    SOURCE: Associated Banc-Corp